Amanda Palmer Makes $19,000 Dollars In 10 Hours Using Twitter
If you haven’t already, check out Amanda Palmer’s fascinating account of how she made $19,000 dollars using micro-blogging site Twitter. Palmer’s blog is a bit on the long side, so I will sum it up like this: Basically, over a 10 hour period, Palmer was able to use to Twitter to organize fans to buy custom made T-shirts, donate to a webcast auction of special goods, and to attend a special Twitter-only gig at a recording studio. All told, this is how Palmer broke down the economics of her venture:
TOTAL MADE THIS MONTH USING TWITTER = $19,000
TOTAL MADE FROM 30,000 RECORD SALES = ABSOLUTELY NOTHING
Needless to say, I probably don’t need to opine about how significant Palmer’s move could be should other artists choose to follow in her footsteps. Techdirt sums up the potential nicely by saying:
There are so many different examples buried in there of both connecting with fans and giving them a reason to buy, it’s worth reading multiple times. So, go on, naysayers in the comments. Point out, yet again, why this is the exception, and explain why other artists can never do their own creative means of connecting with fans and giving them a reason to buy. We’ll chuckle, and watch as more and more figure it out.
Any Twin Cities bands that you can think of who could benefit from Palmer’s strategy?
(Jon Graef)
Posted 2 years ago
